This project was created as a part of Semester 6 Final Year Project module. 

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Created as part of final year project, the branding project titled "The Musichronicle" sets to investigate the slow-growing orchestral culture in Malaysia. As classical musicians are actively performing in large venues and celebrated festivals, orchestra performances are something hard to get by, metaphorically - general public still did not show much enthusiasm towards orchestral music, let alone live orchestra.

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Thus, a three-step campaign strategy (Fame, Funding, Foster) is developed to help Monash Chamber Orchestra succeed in orchestral marketing effort. The project features an introductory book and documentary film, showcasing the semester-length journey of orchestra concert-making by a group of young passionate musicians,  happened on 14th September, titled "Unlock:World of Wonders".

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A brief re-branding was also carried out to give Monash Chamber Orchestra a fresh look. A new typeface, "Chamber Display" is created based on Old Roman typeface (most notably, "Mrs Eaves") to provide the orchestra an authentic and consistent outlook; meanwhile, a series of illustrations and line art are also created as part of the design elements that support the book design and film.

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Check out a series of short Instagram Story curated for the project here. 

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For full album of photographs, click here.

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If you are interested in purchasing the photobook upon viewing documentary shots, please inquiry through email. All payment proceeds to cover printing and design / production cost while promoting Monash Chamber Orchestra.

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Read more (blog written as journal): 

1. Final Semester Presentation Note on "The Musichronicle" - Three Stories

2. Navigating Through the Jungles of Projects - The MCO Chronicles Part 1

3. The Strategy and What I had Learnt from the Project - The MCO Chronicles Part 2

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Special thanks to Ellysha Syzana & Daniel Ho for their tremendous help during the documentary process.