With an aim to further expand and strengthen its global reputation, Limkokwing Fashion Club will be launching a new line of outfits for the Spring Summer 2017 Collection. The collection is to be retailed via 5 selected retail partners across different locations in London.

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The creative concept of the collection is a reflective of London by celebrating "Quintessential Britishness". A fashion show will be held to announce the collection. Thus, the branding of fashion show plays a crucial role to reach the global fashion consumer who is not only enthusiastic about trends, but also embraces an edgy twist on fashion.

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A series of graphics are designed to suit the new face of collection. Inspired by London Soho, the bold approach of brand identity aims to leave a strong impression on every targeted consumer who happens to be young adults. Images posted here fine selection of graphics. Click to enlarge.

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Related blogs:

1. Research day at Lights of Soho

2.Updates on Final Project and thoughts on Fashion Club's marketing

3. Rethinking Fashion Club: Reposition Niche and Why

4. Fashion Clothing Presence Awareness Survey - Google Forms.pdf