This project was created as a part of Semester 3 final project and for the competition "National Brand of the Republic of Kazakhstan"

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Kazakstan Here - the brand of modern Kazakhstan provides locals an interesting insight of how the post-Soviet could be perceived by foreigners by heightening the spirit patriotism among locals.

 

As part of the effort, custom typeface was created for this campaign to increase country recognition and keep the branding relevant and timeless.

 

Navigate between images to browse through the manual.

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Read more: Kazakhstan Holds Competition to Choose Country’s Brand Image