Fujisan Records

Company Book:

Virtual 

Branding

This book is created to address the branding and core functions of Fujisan Records, a Japanese music recording label that filled with poetic imagination artists. Readers could expect the brief introduction of this company, followed by architecture, organisational structure and brand identity.

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The name of "Fujisan" or "Fuji Mountain" (富士山) is derived from an ancient folk tale. Two of the famous tales perfectly described Fujisan as a beautiful and immortal mountain, thus it is a very significant heritage for locals. 

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Fujisan Records explores the wonder of Hip Hop and Indie music culture. Fujisan artists believe music is able to deliver powerful messages and heal emotions through brilliantly done music and lyrics.

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This project is an assignment from Limkokwing University: Professional Design (Visual Communication) - Design Heritage 2. All image used belongs to online and artists are from YGent, The Black Label and LOEN Entertainment.