Orbit UX: Reinvent bus
A TRAVEL BUS INSPIRED BY GALAXY
ORBIT UX is an experience designed to enhance the travel experience. The primary problem of travel bus along the decades is they are designed with no difference with normal bus, typically seen with four columns and multiple rows of seats which is unfit with travel bus’s main goal - to connect among people.
Inspired by galaxy, we quickly realise that we human have no different with particles in outer space just like reactions that occurs simultaneously. The key aspect of making people in bus to engage more among themselves is to let travelers imitate “compartmentalism” among themselves, creating interaction that enhance travel experience.
INFLUENCE BY PAST, PRESENT AND FUTURE. IT'S TIMELESS
Homosapiens are mammals that live in group. Since Paleolithic era, human move in herds so they can protect each other from being harmed and hunted. It is the same principle as “compartmentalism” that put humans into one space so they feel close and do more. Meanwhile present day humans are seeking solution to overcome the barrier of interaction in modern transportation, we should learn to be innovative to keep the bus as simple as possible and instead focus on experience because it helps create memories, and perhaps happiness that even money can’t buy.
A projection mapping was done using Adobe After Effect and Adobe Premier Pro to visualise the concept of Orbit UX travel bus journey. Video at bottom.
