The Monash Chamber Orchestra Chronicle Part 2 - The Strategy and What I had Learnt from the Project
Branding is a tool, not a bland term of what needs to be done.
The Monash Chamber Orchestra Chronicle Part 1- Navigating through the Jungles of Projects
Some problems are too big to be solve. I brought along the idea of cultivating unity onto my next idea, and so on, until I settle on the cur
Presentation Note on "The Musichronicle" - Three Stories
One can lost their perseverance in a project, but one must never lose faith in the things they do. One day, someone will react to your work.
The Bigger Conclusion That Surrounds The Criticism: A reflection essay on Tourism Malaysia 2020 Logo
Malaysian's first reaction when new tourism logo is unveiled After the M2020 logo was revealed online, uproar from netizens are...
Branding In Its Essence - When Design Thinking Occurs, Branding Follows.
Long ago when automated registration was an impossible dream, livestocks were burnt on their skin with a hot iron plate to be identified....
Lessons Learnt after Designing Board Game - Designing for Mass Audience, Mechanism and Storytelling
This article was originally written on instagram as self reflection purpose. Few insights were re-written and expanded for further...
What I've Learnt After Photographing Limkokwing Fashion Thursday for One Semester
Monologue: Months of hiatus proved me right: when you're stuck in the sense called "responsibility", the work load will only increase,...
Sell A Story, Not Ad: Fitbit and Adidas
Research has shown that people do not believe in advertising, plus, there is a rise of popularity in mini film due to growth explosion of...
